As part of our significant growth programme, we have recently acquired the widely recognised Bradford based brand, The Yorkshire Vaper Manufacturing.
Juice Sauz have become well known within the industry as a manufacturer and distributor of e-liquids, whilst also offering extra services such as unique custom brands and White Labelling which allows businesses within the industry to create their own e-liquid brands from concept ideas to the finished product. Our extensive catalogue of e-liquids is now sold across the globe, including Europe, South Africa, Canada and the USA.
This deal will allow us to execute our plans to further increase manufacturing output and product offering to members of the public and businesses. The Yorkshire Vaper's product lines will also see a significant boost in brand awareness and reach, as we use our distribution capabilities to further extend the reach of TYV throughout the UK and Europe.
As part of the deal, we will be retaining the Bradford premises and staff to avoid any disruption to the business, which will also help us to increase our operations and expand both Juice Sauz and TYV's footprint throughout the UK.
Our Chief Executive Officer, Liam Chapman, said:
"It's amazing for Juice Sauz to acquire such a strong and well-known brand within the industry. This is great news to customers of both companies. Customers new and existing can expect an increased product offering as we look to strengthen our foothold within the market."
"Customers will notice a significant shift over the coming months, with access to our catalogue of e-liquids, raw materials and hardware not currently offered by TYV. In addition to this, The Yorkshire Vaper will serve as an extension of our brand creation services for third party businesses."
Former director of TYV, Dale Wilkinson, said:
"Selling a significant business was an incredibly tough decision, but I'm delighted to be able to pass this over to Juice Sauz who will take good care of the brands I have built whilst sharing the same quality and standards that myself and my team have offered. Customers can also expect new additions to the TYV brand through Juice Sauz, as they push for an exciting year ahead at The Yorkshire Vaper."
The acquisition of The Yorkshire Vaper Manufacturing successfully ties in with our current growth plans, which will see us expand our manufacturing revenue to £20m by 2022. To find out more, please visit the links below: